Speaking / Keynotes

Finding Viable Products: The Viability Principle

Format
keynote
Length
45 min (up to 75 min with discussion and Q&A)

Explores why one of the most commonly repeated stories at product conferences — the “Russian Space Pen” myth — is completely false, and what that reveals about how real product decisions get made.

Opens with the Viability Principle: MVP is a process, not a product. “Minimum” doesn’t mean smallest — it means the fastest way to test your riskiest assumption with real people. Builds the framework through two contrasting case studies, each showing what happens when teams build before they understand the person they’re building for.

Track: Product & AI. Practitioner keynote.

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