Part of the Product Development Fundamentals workshop series (19 independent workshops across 6 modules; 5–20 participants). Each sub-item below is deliverable standalone or as this full module.
1a. What is Product Management? (30–45 min)
Product Managers represent the customer and define the problem — they don’t build, design, or sell, but they make everyone else’s work matter. This session covers the PM role vs. Project/Program Management. Three questions: Who is this person? What’s their problem? How many people have it?
1b. Understanding People (20–30 min)
People-centric PM mindset. Understanding human behavior before writing a single requirement, and how to ask the right questions before you build anything.
1c. Goal Setting (30–45 min)
SMART framework, opportunity hypothesis formation, and an overview of the Product Development Lifecycle: Identify → Plan → Design → Develop → Launch → Assess → Repeat. Closes with the MVP-is-a-process framing.