Part of the Product Development Fundamentals workshop series (19 independent workshops across 6 modules; 5–20 participants). Each sub-item below is deliverable standalone or as this full module. Modules 2, 3, 4, and 6 include hands-on exercises.
3a. Developing a PRD (60–75 min · hands-on)
Products don’t flop for technical reasons — they flop because customers don’t want them, or there’s a barrier to use. A PRD prevents that. Covers “imagining the future” as the first PM step, what a PRD is (it is not “the product manager’s requirements”), how to communicate product vision in writing before a line of code is written, and how to share and socialize a PRD across design, engineering, and stakeholders. Anchored in the Juicero case study, with a full PRD writing exercise (30–45 min).
3b. Success Metrics (30–45 min)
You can’t improve what you don’t measure. Covers how to define success metrics for a product, how to connect metrics to goals, and how to avoid vanity metrics that feel good but don’t tell you whether the product is working.
3c. Introduction to Agile (45–60 min)
Agile is the most widely used framework for building software products iteratively. Introduces the core Agile principles, Waterfall vs. Agile, Scrum roles, and Kanban as an alternative, connecting to the backlog, user stories, and sprints covered in Module 4.