Fred (then Senior Product Manager, CBS Interactive) appeared on The Product Podcast, Product School’s series, teaching The Viability Principle: Understand People’s Needs — on the false “Russian Space Pen” story, MVP as a process rather than a product, and why understanding the person you’re building for is the only path to viability.
Watch on YouTube · Product School video
Note: exact original air date not yet confirmed (CBS Interactive era, approx. 2017–2018) — episode is no longer in Product School’s current podcast feed.
–edit 2026.07.02 – this talk continues today as a keynote: “Finding Viable Products: The Viability Principle” on my Speaking page.