Portfolio / Software / American Express
American Express
~$250M in incremental value through a consumer digital-acquisition test-and-learn experimentation framework.
Led a supplementary-card application redesign ($121M) and a mobile application redesign ($79.3M), and built the test-and-learn experimentation framework that drove a 56% completion-rate uplift and roughly $70M more across the program — about $250M in cumulative value.