Part of the Product Development Fundamentals workshop series (19 independent workshops across 6 modules; 5–20 participants). Each sub-item below is deliverable standalone or as this full module. Modules 2, 3, 4, and 6 include hands-on exercises.
6a. Brainstorming About Customers (30–45 min · hands-on)
Customer development validates that you’re building for the right person. Covers what customer development is, how to choose between interviews, surveys, and analytics, how to design screener questions, how to structure customer interviews, and the “magic question” to close every interview. Includes a Customer Journey Map exercise.
6b. Developing Value Propositions (45–60 min · hands-on)
A value proposition is the distillation of why your product matters to a specific person. Covers the value proposition canvas, how to test a value prop before building, how to draw conclusions from customer research, and how to frame an opportunity hypothesis from real customer insight. Includes a value proposition canvas exercise. Closes the full product lifecycle arc.