Most people ask “What is my purpose?” and get stuck — or skip ahead to “What should I do?” and get stuck there too. This keynote argues both are the wrong entry point, and offers a different one: a single question most of us avoid, asked first, that unlocks the other two.
Built from Fred’s own reckoning with the question, delivered as story rather than lecture — a framework audiences can carry out of the room and apply to their own lives, not just hear once and forget.
Directly-tied workshop: “3 Questions of the Soul’s Purpose” (also bookable standalone).